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Ovarian Cancer Action partners with Pureology

19 January 2018

Pureology edit

Ovarian Cancer Action is delighted to announce a partnership with Pureology; a leading L’Oréal haircare brand. Pureology has supported the National Ovarian Cancer Coalition in the USA since 2011 and with this UK partnership they will continue to demonstrate their commitment to funding vital ovarian cancer research.

Pureology was created in 2001 by celebrity stylist Jim Markham, after a close friend was diagnosed with ovarian cancer. She was struggling to find a shampoo that didn't irritate her skin, which had become very sensitive following her treatment. From this, Pureology was born; sulphate-free, 100% vegan and made with all-natural ingredients.  

For every bottle of Pureology’s best-selling Hydrate shampoo and conditioner pack that’s bought in March 2018, £1 will be donated to Ovarian Cancer Action. The customer will also get two free travel size bottles, and a teal ribbon pin badge. Their generous support will allow us to fund research and raise awareness, creating a better future for the thousands of women affected by this disease.

In a further display of commitment to the cause, staff at Pureology’s office in L’Oréal’s London HQ, are on a mission to raise £20,000 through staff fundraising. The money will be raised for Ovarian Cancer Action through an exciting array of activities, from biking to baking - taking part in RideLondon 100 in the summer and office cake sales. Stylists in Pureology salons nationwide are also being invited to organise their own Walk In Her Name event in their local area; a sponsored walk that celebrates the courage and strength of women diagnosed with ovarian cancer.  

This partnership is particularly significant to stylist Danielle Golding (below), who was diagnosed with stage 3 ovarian cancer aged just 23. As a new hairdresser in a busy Reading salon, Danielle was experiencing excruciating pain in her side but battled on with her day-to-day. It took months of going back and forth to the hospital before finding out she had tumours on both of her ovaries and that she required immediate surgery. This was particularly worrying, as she had been planning to try for a baby. Danielle, said: “I was 23 and all of a sudden I was going through the menopause. Luckily my boss has been amazing and I was able to go back to work gradually. My partner is incredible and has been my rock, I don’t know how I could have got through the last few years without him by my side. We’re hoping to be able to have a baby through IVF in 2018 and I want to share my story to encourage women at any age with symptoms that don’t feel right to go to their GP immediately.”


Investing in research will help us to find treatments and earlier diagnosis tools for women like Danielle and we’re excited to have Pureology alongside us in this mission.