Joelle Barthel is Head of Brand at Flo, one of the largest female health & well-being apps, with 160M downloads and users from around the world. Together with the Flo team, her aim is to deliver change by educating more women about their health - going beyond periods. Prior to joining Flo, Joelle worked on challenging beauty ideals in the global brand team of Dove and showing taboos the door as one of Elvie’s first marketing hires.
Reason for joining the NGWC:
"I'm excited to join the Next Generation Women's Collective because I strongly believe that together we can achieve more. Even if the conversation around women's health has improved a lot over the past years, there are still many taboos surrounding it - such as ovarian cancer - and NGWC provides a unique opportunity to connect with like-minded women and take the discussions to the next level."
Blog: Brand Avenue