We use non-essential cookies (including anonymous analytics) to help us understand if our website is working well and to learn what content is most useful to visitors. We also use some cookies which are essential for our platform to work and help us to provide you with the best experience possible. You can accept or reject our non-essential cookies and change your mind at any time. To learn more, please read our cookies policy.

Update cookie preferences

Joelle Barthel

Head of Brand at Flo

Joelle Barthel Full NGWC.jpg


Joelle Barthel is Head of Brand at Flo, one of the largest female health & well-being apps, with 160M downloads and users from around the world. Together with the Flo team, her aim is to deliver change by educating more women about their health - going beyond periods. Prior to joining Flo, Joelle worked on challenging beauty ideals in the global brand team of Dove and showing taboos the door as one of Elvie’s first marketing hires.

Reason for joining the NGWC:

"I'm excited to join the Next Generation Women's Collective because I strongly believe that together we can achieve more. Even if the conversation around women's health has improved a lot over the past years, there are still many taboos surrounding it - such as ovarian cancer - and NGWC provides a unique opportunity to connect with like-minded women and take the discussions to the next level."

Blog: Brand Avenue

Contact details